Rising Alcohol Consumption and the Growing Demand for Hangover Prevention Measures in Europe

31 lipca 2023 | Blog

Alcohol consumption has become an increasingly prevalent part of society, with more and more people drinking on a regular basis. This trend is not only seen in Poland but across Europe, as revealed by the latest Eurostat data. The research showed that 8.4% of the adult population in the European Union consumes alcohol daily. The percentage increases with age, and it is as high as 15.6% in the 65-74 age bracket.


As the demand for alcohol continues to rise, so too does the demand for measures to prevent and treat the negative effects of alcohol consumption. In Poland, the alcohol sales market has been growing year on year, and this trend is reflective of the wider market across Europe. According to a report by Eurostat, €128 billion was spent on alcoholic beverages in the European Union in 2021 alone. This is more than 20% larger than the income to the Polish budget.


Moreover, the study does not account for alcohol purchased in restaurants or hotels, which constitutes a significant part of the market. According to a Central Statistical Office (GUS) study, Polish households spend on average 3.7% of their household budget on alcoholic beverages. This is the third-highest percentage in the European Union, highlighting the need to buy measures against the negative effects of alcohol consumption.


The research presented here highlights the scale of the demand for measures to help prevent and treat hangovers. This data paints a broad picture of the alcohol market and makes it clear that the market is growing continuously. As a result, there is an increased need for supplements that nullify hangovers.


Hangovers are unpleasant and can affect a person’s productivity and well-being the next day. The good news is that there are various measures that people can take to prevent or treat hangovers. These include drinking plenty of water before, during, and after drinking alcohol, eating a substantial meal before drinking, and avoiding mixing different types of alcoholic drinks. There are also various supplements and remedies available that can help to alleviate hangover symptoms.


In conclusion, the demand for measures to prevent and treat the negative effects of alcohol consumption is increasing in Poland and across Europe. With alcohol sales continuing to rise, it is essential to find ways to mitigate the negative effects of drinking. As a society, we must take steps to ensure that individuals are drinking responsibly and taking care of their well-being. By doing so, we can help to reduce the negative impact of alcohol consumption and create a healthier society.